Data Protection

Responsible

Urma AG
Obermatt 3
5102 Rupperswil

Terms of use

Urma AG thanks you for your interest in our company and your visit to the website. By using the website, you accept the following terms without reservation. If you do not agree to them, you must refrain from accessing the website.

Own contents

Urma AG prepares the contents of this website with the greatest possible care and makes every effort to ensure that the information on its website is always up-to-date and correct. Nevertheless, Urma AG does not assume any guarantee or liability for the topicality, correctness, completeness or quality of the information provided. The information provided on the websites is for general information purposes only. It does not constitute a binding guarantee of any kind.

References and links

The links to third party websites published on the Urma AGt website are provided for general information and user convenience only. As the content of third-party websites is beyond the control of Urma AGt, Urma AGt accepts no liability for the content of third-party websites. In particular, Urma AGt is not responsible for the availability of other websites or for the accuracy, completeness or legality of the information provided there. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not identifiable at the time of linking. According to §§ 8 to 10 TMG, Urma AG is not obligated to permanently monitor the content of linked pages without concrete evidence of a violation of the law. Urma AG expressly distances itself from any illegal third-party content. This applies to links and references set within the own Internet offer as well as to external entries in guest books, discussion forums, link directories, mailing lists and all other forms of databases set up by Urma AG to which external write access is possible. Urma AG's obligation to remove or block information in accordance with general laws remains unaffected by this. However, liability in this respect only arises from the point in time at which Urma AG becomes aware of a concrete infringement of the law. If Urma AG becomes aware of any such infringement, it will remove the content in question without delay. Should visitors to the website have concerns regarding the content of linked websites or third-party entries, Urma AG therefore requests that visitors notify Urma AG so that the linking can be reviewed. Urma AG has not reviewed any of the third-party websites that contain links to the Urma AG website and is not responsible for the content of any such sites that link to the Urma AG website.

Operation of the website

Urma AG does not guarantee or assume liability for the error-free operation of the website or that errors in operation will be corrected. Urma AG expressly reserves the right to change, supplement or delete parts of the pages or the entire website at any time without prior notice, or to cease publication temporarily or permanently.

Disclaimer

In no event shall Urma AG be liable for any damages whatsoever, whether direct, indirect or consequential, arising out of access to, use of or inability to use the information provided, or the use of inaccurate or incomplete information and/or the website. In no event shall Urma AG be liable for any damages whatsoever resulting from loss of confidence in the existence or non-existence of information on this website. Although Urma AGt endeavours to keep the website free from viruses and other harmful software ("malware"), Urma AG does not warrant that the website is free from viruses or malware. In no event will Urma AG be liable for any damages caused by viruses or other malware installed on your computer, smartphone or other device as a result of your access to or use of the Website. Urma AG's liability for intent remains unaffected. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain uninfluenced by this fact.

Copyright, trademark and other intellectual property rights

All rights to the contents of this website created by Urma AG are the sole property of Urma AG. Any duplication, editing, translation, processing, public reproduction or other use of contents, such as graphics, sound documents, video sequences and texts in other electronic or printed publications is not permitted without the express consent of Urma AG. The production of copies and downloads is only permitted for private and non-commercial use. The websites of Urma AG may contain or refer to trademarks, information, technologies, products or processes of Urma AG and/or third parties protected by patents or other industrial property rights. No licence to use or claim to such rights is granted or conferred to you by Urma AG and/or third parties.

Protection of your privacy

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Confederation (Data Protection Act, DPA), every person has the right to protection of his or her privacy and to protection against misuse of his or her personal data. We comply with these provisions. Personal data is treated as strictly confidential and is neither sold nor passed on to third parties. In close cooperation with our hosting providers, we make every effort to protect the databases as well as possible against unauthorised access, loss, misuse or falsification.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (SSL) via HTTPS.

Automatic data processing on this website

When you access our website, information that your browser transmits to us is automatically stored in our "server log files". These are:

browser type/version
Operating system used
Referrer URL (the previously visited page)
Host name of the accessing computer (IP address)
Time of the server reques

This usage data forms the basis for statistical, anonymous evaluations so that trends can be identified which we can use to improve our offers accordingly.

Types of data processed

Inventory data (e.g., names, addresses)
Contact data (e.g., e-mail, telephone numbers)
Content data (e.g., text entries, photographs, videos)
Usage data (e.g., websites visited, interest in content, access times)
Meta/communication data (e.g., device information, IP addresses)

Purpose of the processing

Provision of the online offer, its functions and contents
Answering contact requests and communication with users
Security measures
Reach measurement/marketing

Contact

When contacting us (e.g. by contact form, email, telephone or via social media), the user's details are processed for the purpose of handling the contact request and its processing. The user's details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation in order to process possible follow-up enquiries more efficiently.

We delete the enquiries if they are no longer necessary. We review the necessity every two years; furthermore, the legal archiving obligations apply.

Cookies

Cookies are small text files that your browser stores when you visit a website. Cookies are used, for example, so that you do not have to log in again when you repeatedly visit a website or a web application. Cookies are also used by web analytics services such as Google Analytics to mark the visitor.

You can prevent cookies from being stored by making the appropriate setting in your browser. In this case, you may not be able to use all the functions of this website to their full extent.

Collection of access data and log files

We, or rather our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident is finally clarified.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. DSGVO). DSGVO) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data. We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on Google's use of data, settings and objection options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertising by Google (https://adssettings.google.com/authenticated). The users' personal data is deleted or made anonymous after 26 months.

Google Re/Marketing-Services

We use the marketing and remarketing services (in short "Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94343 USA, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) the marketing and remarketing services (in short "Google Marketing Services") of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google's marketing services allow us to target advertisements for and on our website in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she has shown interest on other websites, this is referred to as "remarketing". For these purposes, when our website and other websites on which Google marketing services are active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he or she is interested in and which offers he or she has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area and is only transferred in full to a Google server in the USA and shortened there in exceptional cases. The IP address will not be merged with user data within other Google offerings. The aforementioned information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to his or her interests. The user's data is processed pseudonymously as part of Google's marketing services. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. I.e. from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google marketing services is transmitted to Google and stored on Google's servers in the USA. The Google marketing services we use include the online advertising programme "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The data collected with the help of the cookie The information collected is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. We may integrate third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet. We may also use Google Tag Manager to integrate and manage Google's analytics and marketing services on our website. For more information on Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads. Google's privacy policy is available at https://www.google.com/policies/privacy. If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences

Online presence in social media

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content

Within our online offer, we use content or service offers of third parties on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

Google Maps

This website uses Google Maps API to visually display geographical information. When using Google Maps, Google also collects, processes and uses data about visitors' use of the map functions. You can find more information about data processing by Google in the Google privacy policy. There you can also change your personal data protection settings in the data protection centre.

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Webfonts

In order to display our content correctly and in a graphically appealing manner across browsers, we use script libraries and font libraries such as Google Webfonts (https://www.google.com/webfonts/) on this website. Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content is displayed in a standard font.Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible - although it is currently unclear whether and, if so, for what purposes - that the operators of such libraries collect data.

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Privacy policy: https://www.google.com/policies/privacy/
Opt-Out: https://adssettings.google.com/authenticated

Social media plugins

We have integrated the social media buttons of the following companies on our website. You can recognise the plugins by the fact that they are marked with the corresponding logo.

Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA)
LinkedIn Ireland Unlimited Company (Wilton Place - Dublin 2 – Irland)
Vimeo Inc. (555 West 18th Street - New York - New York 10011 - USA)
Youtube Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

Use and application of "Addthis" bookmarking service

This website contains "Addthis" plugins (Addthis) which allow you to bookmark or share interesting website content. The use of Addthis involves the use of cookies. The data generated in the process (such as time of use or browser language) is transferred to Add This LLC in the USA and processed there. Further information on data processing by Add This LLC and the data protection maintained by Add This LLC can be found at www.addthis.com/privacy. In particular, this website contains information on the type of data processed and the purpose for which it is used. We do not process the data concerned. By using the Addthis field, you consent to the processing of your data by Add This LLC to the extent disclosed on the website www.addthis.com. You may refuse the use of your data at any time by selecting the appropriate settings on the website. You can object to the use of your data at any time by using an "Opt Out Cookie". Further details can also be found on the aforementioned Add This LLC website.

Within our online offer, functions and contents of the service LinkedIn, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking of the content, the authors of the content or subscribe to our posts. If the users are members of the LinkedIn platform, LinkedIn can assign the call-up of the above-mentioned content and functions to the user's profile there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Vimeo

Within our online offer, functions and contents of the service Vimeo, offered by Vimeo Inc., 555 West 18th Street New York, New York 10011, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking of the content, the authors of the content or subscribe to our contributions. If the users are members of the Vimeo platform, Instgram can assign the call-up of the above-mentioned content and functions to the user's profile there. Vimeo privacy policy: https://vimeo.com/privacy.

YouTube

Functions and content of the YouTube service, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, may be integrated within our online offer. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking of the content, the authors of the content or subscribe to our posts. If the users are members of the YouTube platform, YouTube can assign the call-up of the above-mentioned content and functions to the user's profile there. Google privacy policy: Functions and content of the YouTube service, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, may be integrated within our online offer. This may include, for example, content such as images, videos or texts and buttons with which users can make known their liking of the content, the authors of the content or subscribe to our posts. If the users are members of the YouTube platform, YouTube can assign the call-up of the above-mentioned content and functions to the user's profile there. Google privacy policy:https://policies.google.com/privacy?hl=de&gl=de.

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and how it works cYou can opt-out of the Facebook Pixel's collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
You can further object to the use of cookies that are used for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

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